just another kid building online businesses so when im old and wrinkly i can tell a ton of cool stories from all around the world

so what the hell is this site

This little corner of the internet is basically my open journal.

Shit I forgot to introduce myself properly…

Hey, I'm itai 👋

I’m 25 and I believe in holding life by the balls and saying...
“yeah… I’m gonna do this my way.”

I’ve always been naturally curious.
About life. About people.
About how things work.

I’ve also never loved rules.
Or being told how something “should” be done.

So naturally, I’ve always been drawn to building my own things.

that’s what pulled me into business… because I love what it unlocks.
Freedom. Learning. Time. Experiences.

So I started chasing the whole “Wi-Fi money” thing, building businesses from my laptop…... aaand recently, it started working out.

So now it's become the vehicle that fuels my curiosity and lets me create the life I want to live. And I’m pretty obsessed with seeing how far I can take it.

In a nutshell, the last few years looked like this:

Graduated college and built an app without knowing how to code… while working at a fish market.

Left the States to explore Asia. (had some epic adventures: heres just a few)

- Hitchhiked through Cambodia

- Rode questionable motorbikes across Vietnam & Laos.

- Ate a lot of everything (bugs, frogs, anthony bourdain style).

Met people living completely different lives with completely different rules.

Eventually made it down to Indonesia… fell in love with the lifestyle. and met a lot of people building the kind of life I wanted to build.

so I stayed.. learned from them.

and started an agency that now lets me work from anywhere.

After bouncing around for a while, I wanted one place to really build from.

So I moved to Brazil (initially to be close to family)

but then met a girl… fell in love...

you know how that goes)

Now I live here in rio, and I love it. plenty of travel still ahead… but for now this is home base.

So while I’ve been chasing this dream, I’ve learned and done a lot of cool stuff.

But at the end of the day, I’m just a regular guy.

But since even business has its own rules, tones, and expectations…

I wanted to make a space with zero rules.

Somewhere I can be unapologetically me.

I’ve got a zillion stories and things to share — about business, traveling, people, random thoughts, life…

And right down below is where I put them.

they call it a "newsletter"

If what you read above sounds cool, I’m gonna dump all of that into what they call a newsletter.

Maybe you’ll find it inspiring, entertaining, useful, or just ridiculous.
That’s the point. No standards. No pretending. Just me.

But really,
it’s just my way of sharing the journey.

I’ll just send stuff when I feel like it’s worth sharing.

If you want a peek into what I’m up to, how I’m doing it, and a few cool things I stumble on along the way,

drop your email below if you want to be friends.

you’ll get a quick email to make sure you’re in — if it ends up in spam or promotions, just drag it outta there so you don’t miss anything.

here's the stuff I'm building

Smarter Than Yesterday

My agency. I help businesses leverage AI to save time and scale with AI-powered systems.

It’s my main focus right now, my main income, where ive learned the most, and
where I get to make a real impact on other businesses.

Wuts the
Deal

My first “business”
An app to help you find happy hours and events in your city.

It’s not fully public yet (I’m a perfectionist), but if you want early access, I’ll hook you
up.

Cool Kids
Collective

More of a seed than a company (for now).

A community I want to build for other young founders — bringing cool people
together to help each other grow in business and in life (two different things btw).

That's the important stuff for now.